We are passionate about using technology to help farmers understand and improve their soil health to grow better crops and feed the world. SoilOptix® – High Resolution Top Soil Mapping is inspired to bring to agriculture a new one-of-a-kind, affordable soil analysis system that sets a new standard for accuracy in precision agriculture. Offering much more than traditional soil measurement practices, SoilOptix® delivers the highest definition and most detailed field nutrient maps obtainable today. This empowers growers to make the best decisions for management and soil stewardship. SoilOptix® is your best choice, because every square foot is unique.
Over 25 layers available. Micro & macro nutrient layers. SoilOptix® measures and maps all common nutrient properties (e.g. pH, organic matter, phosphorus, potassium, calcium, magnesium), along with various soil textures (e.g. % clay, % sand, % silt). Plus, we can measure complex models like plant available water, and bulk density.
335 points/acre. Highest definition. With SoilOptix®, you get more data points, more definition and more detailed soil maps than any other system in the world at an affordable cost. The SoilOptix® system has been successfully proven by agronomists & ag retailers in Canada. As a result, it’s now being used in 11 countries around the world.
VRA ready. Unmatched soil texture profiling. SoilOptix® delivers a higher level of customization than any system available before. Our data is Variable Rate Application-ready for seed, fertilizer and other nutrient applications. These maps are tailored to the specific soil conditions across the planting area, with unprecedented accuracy.
Conventional soil testing averages only 1 to 2 samples per acre, delivering accuracy of only about 15% on soil fertility. Results between these points can vary significantly, with results that can be misleading, especially for programming variable rate input equipment.
As a result, today’s application technology demands greater accuracy!
Clay Loam
Cation Exchange Capacity Sand
Silt Organic Matter
Calcium Calcium Base Saturation
Calcium-Magnesium Ratio Magnesium
Magnesium Base Saturation Potassium-Magnesium Ratio
pH Phosphorus-Bicarb
Phosphorous-Bray Potassium
Potassium Base Saturation Nitrate as N
Aluminium Boron
Copper Iron
Manganese Sodium
Sulfur Zinc
Bulk Density Leakability
Plant Available Water Elevation
Mike Strang, an Exeter cashcropper and Innovative Farmers Association of Ontario director, discovered SoilOptix® technology and immediately was drawn to its detailed mapping results. He discusses the many benefits that these comprehensive maps have brought to his business at Strang Farms and his thoughts on SoilOptix®’s future with his operation.
Chuck Baresich is a cash cropper in Bothwell, Ontario. Alongside his brother, he owns and operates their farm Haggerty Creek Ltd. After having SoilOptix® test out a few of his fields at home, he was shocked by the detail and accuracy of the mapping technology, and is eager to recommend SoilOptix® to other producers.
As a cash crop farmer in Innerkip, Tyler Vollmershausen experienced difficulties with soil readings in the past. With the use of SoilOptix® technologies, he was able to have more accurate soil maps and increase his yield.
SoilOptix® measures and maps all common nutrient properties (e.g. pH, organic matter, phosphorus, potassium, calcium, magnesium), along with various soil textures (e.g. % clay, % sand, % silt). Plus, we can measure complex models like plant available water, and bulk density.
With SoilOptix®, you get more data points, more definition and more detailed soil maps than any other system in the world at an affordable cost. The SoilOptix® system has been successfully proven by agronomists & ag retailers in Canada. As a result, it’s now being used in 11 countries around the world.
SoilOptix® delivers a higher level of customization than any system available before. Our data is Variable Rate Application-ready for seed, fertilizer and other nutrient applications. These maps are tailored to the specific soil conditions across the planting area, with unprecedented accuracy.
Physical Properties
Clay Loam
Cation Exchange Capacity Sand
Organic Matter Silt
Macro Nutrients
Calcium Base Saturation Calcium
Calcium-Magnesium Ratio Magnesium
Magnesium Base Saturation
Potassium-Magnesium Ratio
Phosphorus-Bicarb pH
Phosphorous-Bray Potassium
Potassium Base Saturation Nitrate as N
Micro Nutrients
Aluminium Boron
Copper Iron
Manganese Sodium
Sulfur Zinc
Complex Models
Bulk Density Leakability
Plant Available Water Elevation
Andrew was born in Seattle, Washington but spent much of his youth traveling and living in other countries. In his teen years he returned to Seattle to finish High School, and spent several years learning the commercial construction trades. Eventually the urge to travel resulted in him moving to Canada to be with his now wife. He completed the Computer Programmer/Analyst program at Niagara College and during that time was hired to work with Niagara College Research and Innovation. He has 3 kids that drive him up the wall at all times of the day, enjoys hiking (hoping to do a weekend hike/backpacking in Algonquin in the coming spring!), and plays way too much video games.
Now he will be helping SoilOptix® prepare their systems for future growth!
Jessica was born and raised in Innerkip, Ontario where she grew up actively involved in her community. Jessica is a people-person, and she found her passion for communications. She attended Conestoga College where she graduated with a diploma in Public Relations. Throughout her program, she had the opportunity to complete multiple marketing and communications campaigns for local businesses. Here, she found she was most interested in writing, social media management, and graphic design.
Since graduating, Jessica has come back to her hometown and is looking forward to beginning her career as a part of the SoilOptix® team. In her spare time, she enjoys playing softball and is an avid country music fan.
Holly is currently the 4th generation to grow up on her family farm in Oxford County. She was inspired to study the environment after spending the better part of her life outside and on the farm. Holly has now earned two degrees; a Bachelor of Science in Physical Geography (Brock University) and a Post Graduate Certificate in GIS – Geospatial Management (Niagara College). Further, she has completed a number of successful projects pertaining to her geographic background. However, she is most proud of her work on “Agricultural Trends in Southwestern Ontario 2012-2015 (OMAFRA)”, “Farm Runoff and its Microbial Effects on Human Consumption and Recreation (Brock University)”, and “Soil pH Changes on a Slope, based on Drainage Capabilities (Brock University).”
Before her post-secondary career, Holly gained her love for geography through travel across North America during her dance career. Moreover, Holly was nominated for 4 North American-wide Sadie Simpson Highland Scholarships after completing all amateur exams with top marks.
Ryan grew up on his 6 generation family dairy farm in Leeds and Grenville, Ontario. He attended the University of Waterloo. Here, he had several co-op placements in the GIS field before he graduated with a Bachelor of Geography and Environmental Management. While attending school, Ryan had a passion for real-time strategy games (Starcraft). In doing so, he qualified for the University’ collegiate squad. After graduating, he desired to incorporate the skills cultivated from his time on the collegiate squad, his education, his interest in programming and machine learning, and his agriculture background into a career. Naturally, this made SoilOptix® a perfect fit.
Lori was born and raised in rural Princeton, ON. Later, she headed to the beautiful north, Sault Ste. Marie, ON for post-secondary school. There, she achieved her 3-year diploma in Advertising Art & Graphic Design at Sault College of Applied Arts & Technology.
After graduating, the rural air called her home and she spent several years designing for various newsprint and media outlets. Applying her skills and expertise she gained, she stepped foot into the green roof industry. There, she broadened her horizons and acquired new skills. Lori applied these skills in the developments of high profile projects and worked with various clientele in the architect and landscape fields across North America. Subsequently, she was instrumental in achieving several business industry awards. With the vast amount of knowledge through the years, she is enthusiastic in applying her finesse with a great team and building a career with SoilOptix®.
Meanwhile, in her spare time Lori enjoys time with her husband and two beautiful daughters. She also enjoys spending time at the lake, volleyball and working out at the gym.
Zach has been raised surrounding the agricultural industry. He is a graduate of Brock University with a Bachelor of Science in Physical Geography. Zach was also a graduate student under the Environmental Sustainability Research Center. Consequently, his GIS expertise lead him to receive an ESRI Canada GIS Scholarship and advanced his knowledge in utilizing GIS with agriculture. For instance, “Crop suitability analysis in Perth County”, “Risk for erosion to vineyards along the northern Niagara Region using RMSE”, and his Masters research studying “How changing agricultural practices in Niagara effects small stream networks using GIS and Remote Sensing.”
Zach started with Practical Precision as a summer student in 2015 before starting his Masters degree. Afterwards, he resumed his role with SoilOptix® in May 2017.
Zach is also a die-hard baseball fan. He has worked and volunteered for the Canadian Baseball Hall of Fame for over 10 years. Meanwhile, he continues to find time for teeing off at local golf courses during the summer and playing darts and cards with his friends on weekends.
Paul grew up on a dairy farm in Oxford County and received his certification in Mechanical Engineering Technology from Fanshawe College. There, he specialized in Mobile Equipment Design. He has a wide range of agricultural, industrial, and military experience. This includes working on various engineering teams such as John Deere and General Dynamic. As a result, Paul has been instrumental in creating a platform for GreenSeeker units and first introduced Y-Drop to the Canadian market.
His passion for technology in agriculture has lead him to develop and educate farmers and agronomists across the world about the utilization of SoilOptix® and higher definition soil maps.
High-definition nutrient & texture maps are returned dto you in generic SHP or CSV files.
Files are VRA-ready & can be easily integrated into most data platforms; including Climate Fieldview & John Deere Operations Centre.
Fabio is a Brazilian graduate with degrees in electrical and computer engineering. He has over 25 years of experience in software and hardware development for the technology industries. Fabio is a newcomer who left Brazil to provide a better life for his family in Canada. Subsequently, he has gotten involved in projects like Multispectral imaging – whether aboard an aerial drone or land robot – to provide precise, targeted information that the human eye is incapable of seeing. This is done by capturing different bands of light; providing analysis to increase crop yields. Consequently, such technology can minimize the use of pesticides, fertilizers, and water waste.
Fabio is also a researcher and inventor who holds two patents in projects and implementation of aerial protection systems using unmanned aerial vehicles (UAVs) with cutting-edge technology.
In his spare time, Fabio enjoys cooking and playing chess.
Next, our Data Team intakes, analyzes, and processes the data using SoilOptix®’s proprietary software and algorithms.
We target to have your data returned back to you within 48 business hours.
Traditional soil samples are pulled from strategic locations in the field, immediately after the surveying is complete.
1 soil sample must be taken for every 8 ac (3.2 ha) surveyed, with a minimum of 4 samples needed per field.
These samples are sent to your local lab for analysis. We can begin our processing once we receive these results.
The SoilOptix® sensor is non-contact and pre-calibrated upon manufacturing. The standard field practice is:
The sensor is measuring gamma radiation that’s being naturally emitted from the soil. Specifically, it is measuring Caesium-137, Uranium-238, Thorium-232, & Potassium-40.
Sarah grew up exploring hiking trails and parks in the Niagara Region, Ontario. She completed her Environmental Technician diploma at Niagara College, and moved onto complete a Bachelor of Science in Physical Geography and Great Books Liberal Studies at Brock University. During this time, her years of work at Agricorp helped her to grow as a researcher in the world of agricultural technology at Niagara College Research and Innovation. Additionally, in 2019 she completed her Master of Science in Environmental Science at University of Guelph where she explored and applied machine learning techniques in the field of pedometrics.
Now, Sarah is excited to continue her exploration within the ag-tech industry with SoilOptix®.
Jen was born and raised in Kitchener, Ontario. She attended Wilfrid Laurier University and worked as an Undergraduate Research Assistant. While there, her favourite project was “Using satellite imagery and vegetation indices to predict time-sensitive agricultural practices and exploring the impact on grassland bird populations.” After receiving her BSc in Geography and Geomatics, she attended the Centre of Geographic Sciences (COGS) in Nova Scotia and completed her advanced diploma in GIS. After graduating, she worked in Grey County and the Muskoka region using GIS and CAD technologies with great attention to detail.
She is happy to join the SoilOptix® team, where her continued enthusiasm for investigating spatial data will produce quality soil maps and analysis. Additionally, Jen enjoys hiking, swimming, reading a good book and spending her free time with family and friends.
McCain Fertilizer Division
9109 Route 130
Florence-Bristol, NB E7L 1Y8
Bradley Briggs
506-391-9149
bradley.briggs@mccain.ca
Ryan Callahan
506-323-0644
Ryan.callahan@mccain.ca
Hutchinsons Crop Production Specialists
Wisbech, Cambridgeshire
Oliver Wood
+44 7436 796800
oliver.wood@hlhltd.co.uk
hlhltd.co.uk
McCain Fertilizer Division
6673 Anderson Road,
Kinkora, PEI C0B 1N0
Bradley Briggs
506-391-9149
bradley.briggs@mccain.ca
Ryan Callahan
506-323-0644
Ryan.callahan@mccain.ca
McCain Fertilizer Division / Scotian Gold
7027 Highway 1
Coldbrook, NS
Scotian Gold
Jessica D’Entremont
902-670-1619
Jessica.dentremont@scotiangold.com
Ryan Callahan
506-323-0644
Ryan.callahan@mccain.ca
Agris Co-Operative
835 Park Ave West
Chatham, ON N7M 5J6
Dale Cowan
519-380-5198
dalec@scscoop.com
Haggerty Creek
7708 Bentpath Line, R.R. #5
Bothwell, ON N0P 1C0
Chuck Baresich
519-695-9999
info@haggertycreek.com
haggertycreek.com
Hensall Co-Op
26831 New Ontario Rd.
Ailsa Craig, ON N0M 1A0
Meghan Scott
Office: 519-232-4449
Cell: 226-973-4170
mscott@hdc.on.ca
TCO Agromart Ltd.
18262 Telephone Rd.
Trenton, ON K8V 5P4
Larry Hutchinson
613-848-8564
l.hutchinson@tcoagromart.com
tcoagromart.com
Mosburger Ag
866263 Township Rd #10
Bright, ON
N0J 1B0
Ashley Mosburger
519-807-7903
ashley.mosburger@gmail.com
facebook.com/mosburgerag
Forbon
Rm 1803 Gaonong Building
519 Luoshi South Rd.
Wuhan, China 430070
1-862-779-6817
008-671-232-548-78
yafei.wang@heda.tech
forbon.com
NeoAg Agricultura de precisión
Rinconada 9139, Vitacura
Santiago – Chile
Rodrigo Ortega Blu
+56 9 96384297
rodrigo.ortega@neoag.cl
neoag.cl
Glimax
25 de Mayo 1509 P6.
Posadas, Misiones
Argentina. CP 3300
Julian Muguerza
54 9 376 4874665
julianmuguerza@glimaxsrl.com
glimaxsrl.com
geo-konzept
Wittenfelder Str. 28
85111 Adelschlag
Germany
Philipp Missalla and Kristina Puzanova
+49 8424 8989 0
geo@geo-konzept.de
geo-konzept.de
Adele was born and raised in Ottawa, Ontario, and moved to Toronto to complete her undergraduate degree in archaeology at U of T. During, Adele focused on Canadian archaeology, conducting archaeological excavation in B.C. on the Sunshine Coast, working in the university’s arctic archaeology lab, and beginning her career in consultant archaeology in the Greater Toronto Area. Meanwhile, Adele also took courses in GIS during her undergrad, which sparked her interest in the field. After three field seasons of working in consultant archaeology, Adele went back to school and completed her postgraduate certificate in GIS through Fanshawe College.
Outside work, Adele loves playing guitar and being outside hiking or riding her bike. Now, she’s excited to be working at SoilOptix® and venturing into the world of precision agriculture!
Danish Agro
Koge Landevej 55, DK-4653 Karise
Jeppe Wurr Hybholt
+45 6026 5991
jehy@danishagro.dk
www.danishagro.com
Megatron
Samokovsko Shose 2a, Sofia 1138
Valeriy Yanakiev
+359-885702106
v.yanakiev@megatron.bg
megatron.bg
Progressive Ag Services LLC
102 East Lake Crt
Atlanta, IL 61723
Paul Schell
309-445-2435
schell.paul@icloud.com
Matt Boudeman
309-535-8348
Agri-Labs Inc.
915 Cardinal Court
Auburn, Indiana 46706
Tony Covely
Agri-Labs Inc
Cell: 260-541-0124
Office: 260-333-0618
Kurtis was born in Kitchener and grew up in New Hamburg, Ontario. He discovered a love for the outdoors at a young age while canoeing, kayaking, and camping with his family throughout Southern Ontario.
Kurtis attended Wilfrid Laurier University where he graduated with a Bachelor of Arts in Geography in 2019. While in his undergrad, he found his passion for GIS by working on projects such as “Forest fire spread analysis”, and “Rainfall and land use analysis”, as well as UAV remote sensing. After, he followed his passion and enrolled in Fanshawe College’s postgraduate certificate program for GIS. He graduated in spring 2020.
In his spare time, Kurtis enjoys playing guitar, spending time with family and friends, playing sports, and rooting for the Toronto Maple Leafs and Toronto Blue Jays. Now, Kurtis is excited to be apart of the SoilOptix® team and is looking forward to exploring the agricultural business.
Adam was born and raised in Toronto, Ontario where he picked up and learned the game of basketball. Consequently, he deeply enjoys the game and is a huge Raptor’s fan. Further, Adam attended York University for his undergraduate degree. Here, he obtained a BA Hons. in human geography (2018 graduate). Then, he moved to the Niagara region for a year where he got his Post Graduate Certificate in GIS – Geospatial Management (2019).
During his post-graduate year, Adam completed a number of milestones. Most importantly, his thesis project- The Bee Project- was a year long effort to promote bee education and implementation in the Niagara Region. While in Niagara, Adam also picked up a passion for recreational drone flying. As a result, this inspired him to obtain his RPAS Advanced License and is now a certified Drone Pilot.
Adam’s passion for geography comes from his constant European travels as a child with his family. After his employment in the Drone Industry, Adam is looking forward in being a part of the SoilOptix® team and exploring the agricultural industry.
Nick was born and raised in St. Catharines, Ontario. He enrolled at Brock University in 2013 for Geography. There, Nick discovered his passion for GIS and the environment through his undergrad. After graduating from Brock in 2018 with a BSc, Nick enrolled in the Niagara College GIS program. In October 2019, Nick graduated with a post-graduate certificate in GIS. Further, he enjoyed working on projects related to light pollution, climate change, and historical geo-referencing.
In his spare time, Nick enjoys hanging out with friends, playing hockey, going to the gym, and attending music festivals.
