Lori was born and raised in rural Princeton, ON. She headed to the beautiful north, Sault Ste. Marie, ON to achieve her 3-year diploma in Advertising Art & Graphic Design at Sault College of Applied Arts & Technology. The rural air called her home and she spent several years designing for various newsprint and media outlets. Applying her skills and expertise she gained, she went back to Princeton into the green roof industry. There she broadened her horizons and acquired new skills and applied them in the developments of high profile projects and worked with various clientele in the architect and landscape fields across North America, achieving several business industry awards. With the vast amount of knowledge through the years, she is enthusiastic in applying her finesse with a great team and building a career with SoilOptix®. In her spare time, Lori enjoys time with her husband and two beautiful daughters, time at the lake, volleyball and working out at the gym.